Best Digital Marketing Course Content for Beginners | 2023 Guide

The most important thing you need to understand is the content of the digital marketing course since you have chosen to learn it and begin your career as a digital marketer.

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1 6 Types Of Digital Marketing Course Content

The course content is highly valued before enrolling in any training program, and this is true for digital marketing as well.

Search engine optimization, search engine marketing, email marketing, social media marketing, inbound marketing, content marketing, and web analytics are just a few of the many channels that go under the umbrella term of “digital marketing.”

To gain understanding on the issues included in the Digital Marketing Course Content, it is advised that you perform some investigation before you start your studies in the field of digital marketing.

Digital Marketing

The reach of the advanced advertising profession in the Indian industry will be worth $160 billion by 2025, according to a Goldman Sachs estimate.

Therefore, in the current job market, digital marketing is the most sought-after employment path.

There are a few things you should be aware of before we delve into the details of the digital marketing course content.

Clarity regarding the course material in digital marketing will aid in your ability to maintain focus and direction while learning digital marketing.

Additionally, you’ll gain a greater understanding of the topics covered in each module of the Digital Marketing course. The course material for digital marketing will provide you a general understanding of the subject.

In this article, we’ll go through the many sorts of digital marketing course material that a thorough and useful digital marketing course should contain.

6 Types Of Digital Marketing Course Content

1- SEO Course

Digital Marketing

Search engine optimization

To begin with, SEO, or search engine optimization, is a procedure that guarantees your website will rank better in search results.

SEO in particular generates more relevant and organic visitors. The ranking of the website is determined by this module of the digital marketing training courses, making it essential.

Additionally, SEO may be viewed as enhancing your website’s visibility so that it reaches the appropriate audience.

Furthermore, you may expect higher website activity, more brand visibility, brand awareness, and conversions when you wind up ranking at the top of search results.

Furthermore, SEO marketing is a crucial component of the digital marketing course material that teaches SEO approaches and procedures.

Finally, you may easily exploit your brand’s online presence if you have understanding of SEO-friendly domains, SEO-friendly designs, link building, mobile SEO, and off-page and on-page SEO.

But some of the SEO methods you’ll learn from the SEO marketing course are as follows:

On-Page & Off-Page SEO Practices

Discover how to use HTML, URLs, titles, meta tags, H1 tags, and images.

Recognize the fundamentals of XML and HTML sitemap crawling.

Know the functions of linking, Achor text, and Robots.txt

Visit the off-page SEO Tips & Tricks section.

Learn SEO Via Best SEO Tools

Utilize Google Search Console, Google Analytics setup, and Bing Webmaster SEO Tools to practice SEO and search engine optimization.

Learn how the Keyword Planner tool functions and how to link keywords to specific Web sites.

To perform efficient competition analysis, learn SEO tools.

Learn SEO Relevant Website Design Practices

Know how to optimize your website for search engines

Understanding responsive mobile design and HTTPS’s significance

Examine the site’s specifications and technical website optimization.

understand the function of URL architecture, and Page Speed Testing

Learn about Canonicalization, 301 redirects, broken links, and custom 404 error pages.

Understand the Best Link-Building Practices

Digital Marketing

Link building

Learn the fundamentals of content marketing and link development.

Understand what local listings, niche backlinking, and directory submissions are

Understand press releases, blogs, social bookmarking, and article optimization

Learn about SoLoMo (Social, Local, Mobile) strategies driven by SEO.

Discover ORM on Social Media, Influencer Outreach, and Backlinking

Examine local SEO and mobile SEO strategies

SEO Site Audit & Algorithm Update

Learn how to perform on-page and off-page SEO audits.

Explore SEO audit tools such as Screaming Frog, SEOprofiler, Moz, and domain tools.

Review the various Google SEO Algorithm Updates, such as Panda, Penguin, and Hummingbird

SEO Analytics

Recognize SEO tracking and associated metrics

Learn how to design your SEO dashboard and use Google Analytics Custom Reports.

2- Social Media Marketing Course

Digital Marketing

Social media marketing

First off, social media marketing courses are a crucial component of digital marketing training programs.

However, social media has evolved into one of the essential elements of digital marketing as a result of its expanded use.

As a result, major brands quickly realized the potential of social media. They swiftly included it into their promotional efforts after that. As a result, Social Media Marketing is a crucial component of the curriculum for digital marketing courses.

Additionally, it is the newest type of digital marketing, aiding firms in presenting their image and message in a fashionable manner.

Social media marketing is therefore included in the content of the digital marketing courses, and it can aid in your comprehension of how to use social media.

Every marketing campaign must include it because it is typically one of the most effective marketing strategies.

By choosing this Digital Marketing Course Content, a person can learn how to do audience research, identify appropriate audience segments, produce high-quality content, and manage corporate communication across various Social Media Platforms.

Social media marketing is generally more difficult than simply reading through Facebook or Instagram and posting whatever comes to mind. The social media course aids businesses in coordinating their social media activities with their business strategies.

The Social Media Marketing Course, in particular, includes:

Know SMM History & Social Media Importance

Recognize how social media channels have changed.

Review the latest Social Media Stats and Trends (in India & Worldwide)

Social Media Success Stories to Help You Understand Social Media Marketing

Understand the fundamental quirks of all social media platforms

Discover how to select an appropriate social channel for your business.

Recognize the meaning of multi-channel Use of social media

Understand Community Building & Develop Facebook Marketing Strategies

Understand Facebook community building and how to establish the best Facebook Brand Pages.

View the EndgeRank Algorithm to learn how effective marketers interact with their Facebook audiences.

Establish Facebook Pages and Use Facebook Marketing Techniques

Learn Facebook marketing to boost your following, fan base, and engagement rates.

Examine the Most Valuable Facebook Success Stories

Put Facebook marketing strategies into action to increase your revenue

Recognize Facebook’s Competitive Research

Understand Facebook Ads

Digital Marketing

Facebook advertising

Browse the various Facebook Ads types.

Analyze Facebook Ads and Google AdWords side by side.

Understanding Facebook’s CTR’s function

Learn to write ad copy for Facebook advertising.

Ad copy optimization and targeted targeting with a goal in mind

Understand Twitter Marketing & Types Of Twitter Ads

Recognize the fundamentals of Twitter marketing

understand hashtags and how to make Twitter trends

Know how to use Twitter for brand building, public relations, and customer engagement.

Review Twitter’s marketing tools

Make a Twitter marketing plan.

Understand the various Twitter marketing campaigns

Discover what Twitter’s promoted tweets, accounts, and trends are.

Browse through the various Twitter advertisements

Understand LinkedIn Marketing In B2B Businesses

Recognize the fundamentals of LinkedIn and how to use it for lead generation.

Understand how to construct a LinkedIn Company Page, a Group, and a Developer API

Examine various LinkedIn Ads and learn how to use them to produce leads.

Become familiar with the LinkedIn for HRs, Job-Seekers, and Businesses Programs

Learn YouTube Marketing

Learn the fundamentals of YouTube marketing

Recognize the most effective YouTube Marketing Techniques & Tools.

Learn about YouTube ads and their dynamics.

Examine case studies of popular YouTube campaigns from around the world.

Discover the essential quirks of effective video marketing.

Understand Pinterest, Instagram, Snapchat & Other Social Media Marketing

Discover Pinterest’s best practices for marketing and advertising.

Put Pinterest to work for your business

Recognize the fundamentals of Instagram, its ads, tools, and usage

Analyze Snapchat advertising

Know how to use SlideShare, Google+

Know how social channels affect businesses’ return on investment

Delve Into Social Media Marketing Analytics

Learn how to perform social media measurements.

Study the ROI Measurement Framework.

Recognize how to develop ROI Metrics. Display for SMM

Learn about various Social Media Marketing Tools to Calculate ROI.

3- Email Marketing Course

Digital Marketing

Email marketing

We’ve now moved from the newest kind of online marketing to one of the oldest, email marketing.

First off, while being a bit dated, email marketing is still one of the best ways for a company to interact with its customers. Only email marketing allows for a stronger relationship and noise-free targeting.

However, the objectives of this Email Marketing course are to instruct students on how to increase sign-ups, produce new leads, target an audience effectively, and finally convert prospects into customers.

A firm can get six times more click-throughs from emails than from tweets. Additionally, there are 3 times more email account holders than Facebook or Instagram users. Additionally, this make email marketing a crucial tool for connecting to the audience.

Furthermore, any organization can participate in email marketing. Announcements, promotional offers, newsletters, and invites to events are a few of the key elements of email marketing.

The Email Marketing Course Content then consists of:

Email Marketing Basics & Evolution

Email marketing definition

Case Studies for Email Marketing

The Workings of Email Marketing

Email Marketing Elements

Email Marketing – Mailing List & Organizing The Mailing List

What exactly is a mailing list?

Mailing List Types

The formula for Growing Email List

How to Expand Your Email List

Opt-in and Opt-Out, Email Formatting

HTML & Text Emails

Describe HTML Email

Simple Text Email

How to use text emails and HTML

Newsletters Announcements & Event Invitation

The best way to use newsletters for email marketing

Email announcements’ purpose

Event invitation emails’ importance

Case studies of various Email types

Content & Landing Pages

Email Copywriting

How Should Subject Lines Be Written?

Making your email’s content relevant and including a CTA

How to Send Custom Emails

Landing pages’ function in email marketing

Case studies of the optimum landing pages

Email Marketing Spam Compliance & How To Avoid Spamming?

Digital Marketing Course

Avoid spamming

Spamming using CAN

How to Verify Your Emails Are Spam-Free

Testing for spam

How to stop getting spammed

Avoid Being Blacklisted In Email Marketing

Single-Opt-In Techniques

Dual Opt-in Techniques

Opt-out’s function, the message’s content, the sender’s address, etc.

How to find out whether you are on a blacklist

Service Providers, Automation & Metrics

Provider Comparison for Email Marketing

Automation and Scheduling in Email Marketing

Email marketing tracking

Marketing via Email: Segmentation

Marketing with Email Analytics

Follow UPS, Tools & Email Marketing – Tips

Follow-ups’ function in email marketing

Best Tools for Email Marketing

Tips for Email Marketing

4- Content Marketing Course

Digital Marketing Course

Content marketing

Everything in digital marketing strategies is made feasible by content marketing.

The burden of attracting an audience is lifted when you offer excellent content. Excellent content is yet another technique to enhance your page for increased search engine visibility.

It is one of the most important components of the digital marketing course content because of all these aspects.

The correct content can draw in the target audience and help sell products to them.

High-quality content must be created and published in the form of blogs, articles, photographs, videos, etc. in order to do that. You may simply gain practical experience in this with the help of online content marketing courses.

Therefore, online content marketing courses are created in a way that teaches their students how to target their audience. It determines the USP of content marketing initiatives and finds solutions to content-related difficulties.

A content type can also be selected from a variety of content marketing forms.

Additionally, understanding the kind of information that should be released on various web platforms is necessary for a successful content marketing campaign.

Again, the topics that are covered in the content marketing course and that have a place in this section of the content for the digital marketing course are how to curate high-quality content and use content management systems.

By the way, the Content Marketing Online Course’s several modules include:

Content Marketing Online Course Overview

Content marketing’s past

Basics of Content Marketing and Overview

Understand your content marketing objectives and requirements.

Benefits of Content Business revenue growth

Careers in Content Marketing

Content Marketing Online Course – Content Creation & Targeting Customers

Set objectives for your content creation

Know your customers and learn as much as you can about them.

Make personas for your clients.

understanding the resources available to assist with idea generation, editorial calendars, and research Format

Be aware of the many types of content, including blogs, lifecycle emails, e-newsletters, brochures, whitepapers, e-books, and digital magazines.

Content Marketing Online Course – Know What Blogging Is 

Digital Marketing Course


What is Blog

How Blogging Works

What are the advantages of keeping a blog?

Recognize the relationship between blogging and SEO

Understand how to monetize your blog

Content Marketing Courses Online – Make Your Content Strategy

Understand the differences between content strategy and content marketing.

Establish the target market for your content strategy.

Recognize how to do a content audit.

Understand How to Tag and Organize Your Content

What success metrics ought to be incorporated into the content?

How to match the personality of your brand with your content style

Understanding how to Document Your Content Strategy

Content Marketing Courses Online – Content Promotion, Analysis, & Reporting

How to Grow Your Audience

Learn about email, comment, and influencer marketing.

What is a guest post?

PR, social media, and paid advertising are used

Learn the Key Metrics for Content Strategy Analysis

Examine pageviews, bounce rates, engagement analytics, and social media metrics.

5- Search Engine Marketing Course

Digital Marketing Course

Search engine marketing

The most common type of digital marketing advertising is search engine marketing.

Due to its significance in the field of digital marketing, search engine marketing is a significant component of the course material.

In today’s cutthroat marketplace, it is one of the most often utilized digital marketing strategies and one of the best ways to attract customers and market goods.

Paid and unpaid strategies can both be used in search engine marketing. It mostly involves using sponsored adverts to increase a website’s and its products’ visibility in search engine result pages (SERPs).

In this case, the advertisers must place bids against certain terms that their target customers frequently type into search engines. Pay per Click (PPC) adverts are those that show up on search engines like Google, Yahoo, and Bing. The formats of these advertisements vary. Some may be basic text adverts, while others may be product listings.

SEM is primarily bought to obtain traffic, whereas SEO is unpaid and organic. If you’re wondering what the fundamental difference between SEM and SEO is, let us educate you. Additionally, SEM heavily relies on bidding and the use of certain keywords.

Additionally, PPC, the main type of SEM, can be conceptualized as the purchase of relevant traffic via paid search engine advertisements.

SEM Course Content, in brief, consists of:

PPC Introduction

PPC’s Evolution and History

PPC ads and search engine advertising

The process for creating PPC ads and the standard formula for calculating PPC

Qualities of a Strong PPC Ad and PPC’s Benefits

Understand The Complete PPC Glossary

Ad Group

Call-To-Action (CTA)

Ad Position


Ad Network

Click-Through-Rate (CTR)


Ad Rank

Conversion Rate

Cost Per Action or Cost Per Acquisition (CPA)

Destination URL

Display URL

Cost Per Click (CPC)


Cost Per Mille (CPM)



Landing Page

Negative Keywords



Quality Score

Search Engine Result Page (SERP)

Split Testing

Ads On Google

understanding how to set up a Google AdWords account

Follow the instructions for setting up a PPC campaign in Google AdWords.

Keyword List In PPC

Categorizing the Keywords

User Phrases

Product-Complementary Phrases

Competitor Phrases

Keyword Match Types

Product Phrases

Building a Keyword List

Brand Phrases

Keyword Research Tools

Negative Keywords

Parts Of PPC Ad

The Process of Making a PPC Ad

How to Conduct Keyword Research and Market and Audience Research

Learn how to create PPC landing pages and PPC ads.

Understanding tracking, measuring, and reporting in PPC

How to Improve Your Ad

Know the PPC Ad Elements

How to use Google AdWords to make a PPC ad

PPC Landing Pages

Realize the function of PPC landing pages.

View Examples of Landing Pages

Understand the Components of a Successful Landing Page

The Qualities of a Well-Formed and Educational Landing Page

Learn to test your landing page.

Bidding In PPC

Digital Marketing Course

Bidding in ppc

Understand PPC Bidding

review the influencing factors for bidding

Understand what to provide and how much to offer.

Review the most effective bid management solutions.

Having knowledge of PPC pricing strategies

Yahoo & Bing Search Marketing

understand how Yahoo and Bing Advertising are managed by Microsoft Ad Center.

In Microsoft Ad Center, creating an advertisement and bidding

Know the Yahoo and Bing Advertising Ad Account Structure.

Workings of the Yahoo/Bing Ads Editor

Walk through each phase of the billing and budgeting process.

Measuring Results

Learn all the critical PPC metrics

Average Cost Per Click (CPC), Go Through Percentage Served, and Average Position

Know your clicks, conversions, click-through rate (CTR), bounce rate, and impression share.

Examine impressions, quality score, and return on investment

6- Web Analytics Course

Digital Marketing Course

Web analytics

The Web Analytics Course, which aids in tracking and monitoring online campaigns, is the last one on the list.

Course on Web Analytics and Digital Marketing You can learn more about evaluating website visitor behavior by reading the content.

First and foremost, analytics training provides you with knowledge on the functionality of your website, data flow, and visitor preferences.

You will learn about the various analytics tools available here that you can use to gather, track, measure, analyze, and report website data.

As a result, Web Analytics Digital Marketing Course Content will assist you in assessing the effectiveness of your website and direct you toward optimizing it in the most goal-oriented way feasible.

Additionally, once you have mastered Analytics, you may comprehend the source of your traffic, examine your audience’s behavioral trends, and tweak your campaign to make it more goal-driven.

You may analyze and evaluate the return on investment (ROI) of marketing and advertising initiatives, which will result in more leads, better sales conversion, and improved online visibility, with the use of analytics.

The Web Analytics Course typically includes:

Analytics Introduction

The Development of Web Analytics

Learn how to use Google Analytics.

Recognize efficient acquisition analysis and audience analysis

Understand the functions of Google Analytics’ conversion analysis and behavior analysis.

Web Analytics Dashboard

SEO dashboard

Content dashboard

Website performance dashboard

Real-time overview dashboard

E-commerce dashboard

Social Media Dashboard

PPC dashboard

Metrics of Each Dashboard

Google Analytics

Digital Marketing Course

Google analytics

Examine the Main Sections and Basic Metrics of the Google Analytics reports.

Examine the direct, referred, and search traffic sources of traffic.

Learn how to connect AdWords, AdSense, and Google Analytics.

Recognize benchmarking, click-through rate, bounce rate, and conversion

Assess the Direct Traffic, Filter, Funnels, Goal, and Goal Conversion Rate.

Find out what a new visitor, landing pages, keywords, and impressions are used for.

Knowing Page View, Returning Visitor, Paid Traffic, and Organic Traffic

Understand the functions of the tracking code, traffic, and traffic sources.

Analytics Tools

Understand the working of Optimizely

Know how Kissmetrics Works

Understand how Crazy Egg Functions

Key Metrics In Google Analytics

Know what to measure in Google Analytics

Go through Pageviews, Bounce Rate, and Pages per session

Know Demographic info, Organic traffic, Social traffic, Referral traffic

Understand the role of Direct traffic, Source/Medium, and Landing Pages

Segmentation In Google Analytics

Know what is Data Segmentation

Understand how to do analysis using Segmentation

Web Analytics Conversions

Know what is Conversion in analytics

Go through different types of goals

Destination Goal, Duration Goal, Event Goals, and Pages/Session Goal

Know the role of funnels in Google Analytics

Understand how Multi-Channel Funnel Works

Other Kinds Of Analytics

Role of Social Media Analytics

Importance of E-commerce Analytics

Role of Mobile Analytics


1. What is Digital Marketing?

Digital marketing is, to put it simply, online marketing that utilizes devices like mobile phones, laptops, etc.

2. What are the topics in digital marketing?

Core modules and specialty modules for digital marketing are available, including Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, Inbound Marketing, PPC, Web Analytics & Web Development, Programmatic Marketing Adobe Catalyst, etc.

3. What qualifications do I need for digital marketing?

You must have a minimum GPA and have graduated from an accredited college or university in any discipline if you want to master digital marketing.

4. Does digital marketing have a vast syllabus?

Yes, digital marketing include activities such as social media marketing, search engine optimization, search engine marketing, email marketing, inbound marketing, pay-per-click advertising, web analytics, and web development.

5. Is MBA necessary for digital marketing?

A business degree is not required for digital marketing.
























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